The Tribe 

If you were born without wings, do nothing but to prevent them from growing
Photography: Saskia aka Lens Queen 
Model: Tiffany Mobayed
​Creative Direction: Farida Abushady
​Location: Banan Beach, Dubai 

Mystic Woods 

Living, Breathing, Thanking - Nature. 
Photography: Saskia aka Lens Queen 
Model: Alexandra Boustani
​Creative Direction: Farida Abushady
​Location: Al Barari, Dubai 

She Made It

“Striving for success and independence, we came together to shed light on our work while celebrating significant women in history, phrased for breaking social norms to achieve greatness.”

Curated by the women behind Accessory brand AFH Designs, Shoe Brand Dou By Misura, E-commerce Website Sheyaka, & Fashion Label ModaFit
​Models:
Umm Kalthum - Reem Hassan
Frida Kahlo - Nour Hassan
Audrey Hepburn - Nayla Garrana
Cleopatra - Laila Ezzat
Florist: The Trend
MUA: Aya Abdelhamid
Hair: Tangled by Lou
Photography: Photoboutique
​Creative Direction: The Art Wheel Co.

FW'16 // The Free Spirit 

Photography: Farah Moued 
​Location: Al Barrari, Dubai, UAE
Creative Direction: Farida Abushady
Models: Marina Kelly, Nader Farhat ​

SS16 // Of The Sea - Part I

Pull me deeper as I unravel in you, 
Floating in your restlessness

The silence beneath you soothes my mind,
Sinking in your magnificence

​With you.. I cleanse my soul

SS16 // Of The Sea - Part II 

SS16 // Of The Sea - Part III

Creative Direction: Farida Abushady
Photographer: Mariam El Gendy
Model: Salma Sherif
Location: La Hacienda, Ras Sudr, South Sinai, Egypt
​Collection Available at Pop Up Shop, The Lakeyard, Hacienda Bay, Northcoast

AW16 // Children Of The Desert 

From the depth of your valleys and comfort of your caves
We are the Children of The Desert
Photography: Mariam El Gendy
Creative Direction: Farida Abushady
​Styling & Production: Salma Sherif
Location: Wadi Degla Protectorate, 
​Cairo, Egypt
SS14 // Candy Frosting
Photography & Creative Direction: Farida Abushady 
​Model: Alexandra Boustani 
Location: Palma Springs,
Dubai, United Arab Emirates